How an accident inspired
Red Flower's CEO, Yael Alkalay, to build a company around living fully in a sensual space.
red flower is more than a company. it is a personal imprint, rich in history, deep in meaning and sprawling in influence. to know the story of red flower is to know the origin of its founder, yael alkalay.
from early experiments with botanical extracts in her childhood kitchen to watching her mother boil flowers and blend essential oils, yael was fascinated by the art of scent from the very beginning of her life. her respect for the land and nature comes from her cultural heritage, which spans various centuries and continents. she descends from eight generations of turkish grand rabbis, kiev musicians, farmers from the pampas of argentina, and her grandfather was the first dermatologist in bulgaria. it is this patchwork of traditions and old-world influences that led to her lifelong passion for natural living and seeking out beauty across the globe.
yael continued her pursuit of botanical practices in college and expanded her study of the art of perfuming and purifying rituals by traveling throughout japan, where she visited traditional bathhouses and hot springs. there she worked as creative director for the iconic japanese cosmetics company, shiseido, and later returned to the states to work briefly for calvin klein and get her m.b.a at columbia university. but it wasn’t until a life-altering accident during her twenties when she fully grasped her purpose. while skiing on vacation in france, she experienced an intensive stroke that made her realize how fleeting life is and how essential it is to live fully, with appreciation and awareness. after making a full recovery, the spark of red flower was ignited.
yael founded red flower in 1999 and opened a new york city boutique the following year. the line is entwined with her family’s history, from the ottoman tapestry patterns on the packaging to her dedication to making natural perfume. it is her spiritual and agricultural sensitivity, her cherished customs and her celebration of small moments that make red flower what it is today.
The sensory pleasures of Relaxing
Wellness | 7 comments
Our daily lives can be chaotic.
Sometimes, we find time to take care of our work obligations, our home, our car, our pets, our loved ones, but forget to take care of the one who is taking care of all else: ourselves.
Why I’m delighting in scents, embracing an unseen beauty
Health | 14 comments
Home scents for
Somehow we don’t think of scents as “beautiful”. But if you stop to consider it, scents are an integral part of our lives.
On wellness rituals and why we need them
Wellness | 15 comments
When it comes to wellness, less is more. Our wellness rituals are simple and pure.
It’s vital to discover beauty globally to have truly transformative offerings, but it’s also vital to spend the time on our customers so they, too, learn to luxuriate in the sensuous delights that come from using a great product.
All Natural Ingredients. Supernatural Skin.
Spa at Home | 18 comments
This facial leaves the skin cleansed, lifted, replenished and hydrated. The aromatherapy of the steam-distilled rose totally relaxes the mind adding another layer of experience and beauty.
I am so grateful for each and every incredible partner and deeply loyal customer that have helped shape who we are. We are honored to have the pleasure of serving you.
We continue to be trailblazers in shaping the most relevant trends and lasting principles in sourcing, formulation, service, technique and quality. We are constantly evolving in our journey toward greatness, where greatness means taking care of our environment, our team and our customers.
Please join us in the next round of groundbreaking changes that speak to our promise of sustainability and innovation.